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The brand’s content is delivered by influencers, mothers, teachers or anyone who has mass following in an organic manner. When a communication message is delivered to the target audience through individuals or channels which are trustworthy or have heavy followers it is termed as content seeding. New digital marketing and advertising trends rely heavily on establishing trust, loyalty and long-term relationship with the consumers, content seeding bring that organically through communicating via individuals who are trust figures for us from ages. Common individuals yet most trustworthy people in our society are mothers, teachers and elderly people of the family.
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So, if you are wondering, how can we approach target audience without annoying them and fetching their interest by choice then content seeding through moms is the latest trend to follow in digital marketing. If a brand is penetrating every media channel to make it reachable, on one hand it might create awareness but on the downside of it over pinning might create annoyance for the consumers. Too much information in the form of influencer marketing, banner ads, road block ads etc is creating trust issues for the audience. The digital advertising is making waves but the presence of too many brands on one platform is saturating the mind of audience. The conventional ways of tapping the audience through television, radio and print have become outdated with the growing usage of smart devices.